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Telling a story is a powerful way to connect with customers and increase sales!

To quote Dan Pink “To sell is human.” Whether you are selling an idea internally, or trying to woo your potential client to buy your product or service, having effective sales stories is a very important tool. People retain over 65% of information told in a story compared to 5-10% written in copy or statistics.

In this workshop, business owners and sales managers will learn:

  • The basics of how to develop stories that help you sell your products and services.
  • How to tell a prospect that you and your company have dealt with similar situations and problems.
  • How to illustrate the realistic benefits and value of your product or service, beyond your marketing or sales messages.
  • How to help build a deeper trust and relationship between you and your customers by connecting with their emotions.

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