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Online marketing is more than just Facebook advertising. You want potential customers to visit your website and convert to leads or sales. How do you do that?  

 In this workshop you will learn:    

  • How to define your target market
  • Components of digital marketing: website, email, content, and social media
  • What is a conversion funnel? 
  • Elements of an effective website that generates leads 
  • How to know which social media networks work best for B2B and B2C 
  • When to do paid advertising 
  • How to develop strategic and tactical plans to reach your target