Pandemic Promotional Strategies and Measuring Success
February 25, 2021 @ 10:00 am - 12:00 pm
Do you need help reformulating your marketing mix during COVID? Focus on your own business during this 2-hour workshop designed to help you update your marketing media and tactical options to better reach and influence customers. Prepared with well-defined market segments, key buyer messages, and sales promotion ideas, business leaders can get right to work evaluating the best media and tactical options for current times.
Use this workshop to organize and plan using the 4 M’s: Message, Media, Mechanism, and Management, for greater synergy in your future marketing. Set aside this time to focus on YOUR businesses’ marketing strategy for 2021. (Businesses do not have to have attended previous sessions to participate.)
Speaker(s): Heidi Kirkland, SBDC Business Analyst
Please note: Prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.
Thursday, February 25, 2021
10:00 AM to 12:00 PM
OFFERED VIRTUALLY VIA ZOOM
(Register to receive log on instructions)