Forge An Iconic Brand
September 14 @ 12:00 pm - 1:30 pm
One of the most difficult challenges for any business is developing and managing their
brand. This Workshop takes participants on a step-by-step journey into how to build a
Given in slide show form (which will be made available to each participant) this
workshop keys-in on how to build the distinctive attributes a brand is required to have
to succeed in a very crowded marketplace.
The entire brand building process will be covered, including:
- The introduction and use of the branding ‘wheel’, a powerful management tool for positioning the brand within the marketplace.
- How to promote your brand for maximum exposure will be covered.
- How to design an iconic logo and use tag lines to clearly identify your business.
- The psychological use of colors.
- And, how to wrap customer service around the brand.