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One of the most difficult challenges for any business is developing and managing their

brand. This Workshop takes participants on a step-by-step journey into how to build a


Given in slide show form (which will be made available to each participant) this

workshop keys-in on how to build the distinctive attributes a brand is required to have

to succeed in a very crowded marketplace.

The entire brand building process will be covered, including:

  • The introduction and use of the branding ‘wheel’, a powerful management tool for positioning the brand within the marketplace.
  • How to promote your brand for maximum exposure will be covered.
  • How to design an iconic logo and use tag lines to clearly identify your business.
  • The psychological use of colors.
  • And, how to wrap customer service around the brand.

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