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Digital marketing in 2022 is complicated and can be overwhelming for the average small business owner. In this 2-part series you will learn everything that you need to consider when planning your digital marketing to gain exposure, search engine optimization and grow your business. Whether you’re a startup or just need to revamp your digital marketing strategies and efforts, this webinar series will help guide you in the right direction.

In Part 1, you’ll learn:

  • The various sources from where to leads, potential customers and sales
  • The basic elements that comprise an effective digital marketing plan
  • How to clearly define your target market(s)
  • An overview of the major social media networks and the new kids on the block
  • Which social media networks is your target audience frequenting

Your company’s website is your 24/7 salesperson! An effective website is more than just a pretty online brochure. It has to convert visitors into leads and/or sales. In this webinar we’ll cover everything you need to think about when it comes to planning or redesigning your website.
You will learn:

  • How to view a website from your target market’s eyes
  • What it takes to catch your target’s attention – and keep it!
  • Making it easy to convert a visitor into a lead or a sale
  • What’s involved from the backend to the front page, including security and maintenance
  • What is On-Page SEO (search engine optimization)
  • The importance of analytics
  • DIY or hire? What to look for in a web developer or designer and what’s the difference

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