Please check with event venue for current status due to Covid-19 cancellations.

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What does it take to inspire customers to act during COVID? Find out how to convert your product/service differentiation into influential consistent messaging in this 2-hour workshop about creating the stories that matter to your customers. Techniques covered include:

–        Benefit orientation to creating the RIGHT message for the RIGHT audience

–        Goal-based content design to rejuvenate the power of sales promotion

–        Strategic content practices that will build synergy in your marketing mix

Set aside this time to work on YOUR marketing plan. In the workshop, you will complete guided marketing activities about your business that will jumpstart your thinking around customer development and retention and better position you in the marketplace. — This is the second of three hands-on sessions designed to adapt and update existing marketing planning for pandemic times. (Businesses do not have to have attended previous sessions to participate.)

Please note: Prior to the webinar, you will receive an additional Zoom registration link. This registration will need to be completed in order to attend and access the webinar via Zoom.

Fee: No-cost


Thursday, February 4, 2021

10:00 AM to 12:00 PM


(Register to receive log on instructions)

Speaker(s): Heidi Kirkland, SBDC Business Analyst