Annie Oakley is a poor, but spirited and happy, country girl who lives by her native sharp-shooting quickly makes her the star of Buffalo Bill’s Wild West Show where she meets and falls in love with expert rifleman Frank Butler. Unfortunately, the tough, outspoken Annie is not Frank’s idea of what a wife should be and the two remain at competitive odds. Then Annie is initiated into an Indian tribe whose Chief, Sitting Bull, gives her some advice: only by deliberately, but discreetly, losing a shooting contest can she win Frank.