Arizona Distillery Rebrands with Plans to Boost the Spirit of Carefree Living
Carefree Spirits Distillery Blends Legacy of Authentic Quality with Vision for the Future
Carefree and Cave Creek, AZ — August 5, 2021 — Carefree Spirits Distillery today unveiled its new brand identity, new website, and new awards for its Carefree Bourbon and Chakra Vodka, along with new plans for a multimillion-dollar destination complex in Carefree, Arizona.
Originally established in 2017 in Carefree, Arizona under the name of Elysian Desert Distilleries, the company is changing its name to Carefree Spirits Distillery, reflecting its growing appeal to customers seeking flavor, authenticity, and natural ingredients.
Soon after Renea McQuiggan started the company with her husband Mike, their first branded product became Carefree Bourbon. This smooth straight bourbon whiskey gained a loyal following among bourbon connoisseurs in the Phoenix Metro area and word quickly spread.
In 2019, following extensive research and development, the company expanded its venture and began blending and offering its Chakra Vodka brand, a line of seven flavors (one for each chakra or “energy center”) and one non-flavored vodka. Chakra Vodkas are made with 100% corn, distilled six times, filtered five times, with no sugars added, and are naturally gluten-free.
In June 2021, the company was honored to receive a total of 10 quality awards from the International Bartender Spirits Awards for its Carefree Bourbons and Chakra Vodkas. This is the second straight year that both brands have won distinguished medals for their high quality and superior taste.
Like many Arizona businesses, the Distillery was financially impacted by COVID-19 as its Tasting Room was forced to stop serving cocktails along with other bars and restaurants. During the shutdown, Mike McQuiggan worked alone in the Tasting Room for seven days per week for nine straight weeks. “For 61 out of those 63 days, I had customers come in to buy a bottle of Chakra Vodka or Carefree Bourbon, or both,” says Mike. “The loyalty of those customers helped us pay our rent. Carefree Spirits Distillery was saved by the support of our local community.”
Today the growing demand for Carefree Bourbon and Chakra Vodka has created the need to expand production capacity along with plans for national distribution and marketing. In 2022, construction will begin on Carefree Spirits Distillery’s new multimillion-dollar flagship property in the heart of Carefree, Arizona.
When completed, the complex will feature a distillery bottling plant, a tasting room with live entertainment, an event center, and a retail store. Even as production grows, the Company’s plan is for all its spirits to continue to be blended, proofed, and bottled locally in Carefree.
“Carefree and Cave Creek local businesses stand to benefit nicely from this world-class facility when we open in early 2023,” says Renea McQuiggan, company president. “The Carefree Spirits Distillery Tasting Room promises to be a true destination location for visitors and locals alike. We are proud of our amazing and supportive community.”
Until the new center opens, visitors can sample and purchase their favorite flavorful spirit in the Tasting Room, located at 6201 E. Cave Creek Road in Cave Creek. For more information on Carefree Spirits Distillery, Carefree Bourbon, or Chakra Vodka, please visit carefree-spirits.com or email firstname.lastname@example.org.
About Carefree Spirits Distillery: Carefree Spirits Distillery is a family owned and operated distillery, blender, bottler, and distributor of handcrafted premium spirits, based in Carefree and Cave Creek, Arizona. Its primary brands are the award-winning Carefree Bourbon and Chakra Vodka, which are sold in fine restaurants and retailers in Arizona and Southern California. The Carefree Spirits Distillery Tasting Room is located at 6201 E. Cave Creek Rd, Cave Creek, Arizona. The phone number is (480) 466-7424.
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